From the floor.
Trends, pro tips, and observations from twenty years of building tradeshow booths for Canadian exhibitors.
6 min · 2026-05-09
Tradeshow Display Trends for 2026: What We're Seeing on the Floor
Less neon, more architectural finish. Smaller booths with better content. Backlit walls becoming standard. Here's what changed on the show floor this year — observed from the inside.
Read
6 min · 2026-05-09
Tradeshow ROI: How to Actually Measure Whether Your Booth Worked
Tradeshow ROI is famously hard to measure — long sales cycles, multi-touch attribution, booth interactions that produce leads months later. Here's the practical framework for measuring what your booth actually did.
Read
5 min · 2026-05-09
Shipping a Tradeshow Booth to Canadian Shows: What to Know
Shipping a booth sounds simple until you discover drayage, advance warehouse, the customs broker your booth needs at the border, and the union rules about who can touch your kit on the show floor. Here's the realistic walkthrough.
Read
5 min · 2026-05-09
DIY vs. Custom Booth Design: When to Spend What
Most first-time exhibitors think they can design their own booth. Some can. Most produce something that costs them at every show. Here's the practical line between DIY and pro design.
Read
5 min · 2026-05-09
What to Bring to Your First Tradeshow: The Real Packing List
Forget the obvious stuff (booth, business cards, lanyard). Here's the list of things experienced exhibitors always have on hand that first-timers always forget.
Read