Resources · 8 guides
Buying guides.
Twenty years of tradeshow display expertise distilled into in-depth guides for first-time and returning exhibitors. No fluff — practical, specific, written for real budgets and real show schedules.
12 min read
How to Choose a Tradeshow Display: Complete 2026 Guide
Choosing a tradeshow display sounds simple. It isn't. The wrong booth costs you twice — once when you pay for the wrong thing, and again when you pay for the right thing six months later because the wrong one didn't work. This guide walks through the actual decisions, in the order you should make them, so you end up with the booth your business actually needs.
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10 min read
The Complete 10×10 Tradeshow Booth Guide
The 10×10 inline is the entry point and the workhorse of the North American tradeshow industry. More exhibitors buy 10×10 booths than every other size combined. This guide covers everything you need to plan, buy, and run a 10×10 booth — from first-show beginners to teams optimizing their fifth iteration.
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9 min read
10×10 vs 10×20 vs 20×20: Which Booth Size Do You Actually Need?
The booth-size decision is one of the highest-stakes choices in your tradeshow planning. Get it wrong and you either pay for empty floor space or look cramped against neighbors with twice your presence. This guide compares 10×10, 10×20, and 20×20 across cost, foot traffic, conversion math, and what each format actually unlocks.
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8 min read
Tension Fabric vs Pop-Up Displays: The Real Comparison
Two display types dominate the under-$3,000 tradeshow market: pop-ups and tension-fabric structures. They look similar in product photos and serve overlapping use cases, but they're built differently, set up differently, travel differently, and read differently on the show floor. This guide is the honest comparison.
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7 min read
How Much Does a Tradeshow Display Cost? Real 2026 Pricing
Tradeshow display pricing is famously opaque. Quote-only catalogs, mystery add-ons, hidden show-floor fees. This guide is the honest breakdown — actual price ranges by booth type, what's included in a 'complete kit,' and the show-floor expenses that double your total budget.
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6 min read
Tradeshow Booth Artwork: File Prep, Bleed, Resolution, and Color
The single most common cause of tradeshow display delays is artwork files that arrive at the printer not-quite-right. Wrong color mode, missing bleed, low resolution, fonts not outlined. This guide is the printer-side perspective on what 'print ready' actually means for tradeshow booth artwork.
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6 min read
Tradeshow Booth Setup Time: What to Expect on Show Day
Most show-day stress comes from underestimating setup time. The booth that 'sets up in fifteen minutes' often takes ninety the first time, with stuck cases, missed cables, and unfamiliar hardware. This guide is the realistic setup-time breakdown — and the planning that prevents day-of panic.
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7 min read
First-Time Tradeshow Exhibitor Checklist
Your first tradeshow has a hundred moving pieces and you don't know which ones matter until something goes wrong. This checklist is the timeline first-time exhibitors actually need — what to do 90 days out, 60 days, 30 days, 7 days, and the day before show.
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