The 10×20 upgrade unlocks dedicated zones
A 10×10 forces every activity — welcoming, demoing, taking meetings, storing materials — into the same 100 square feet. A 10×20 has 200 square feet and naturally splits into two distinct zones: a front 'welcoming' zone with counter and visible product, and a back 'meeting' zone with private seating or demo station. This zoning roughly doubles your effective lead-conversion capacity even though footprint only doubles.