When the product is a vehicle
Auto shows are unique because the product is typically too large to fit inside a standard 10×10 booth and too high-value to be hidden behind brand graphics. The booth design pattern shifts: an open-floor 20×30 or larger booth with the vehicle staged at the center, branded backwall behind it, and floor-to-ceiling brand pillars at the front aisle marking the booth's edges. Hanging signs become essential — at major auto shows, ceiling rigging is the only way attendees can find your brand from across a half-million-square-foot hall.
