When you've outgrown the 10×10
Most exhibitors graduate from 10×10 inline to 10×20 inline or peninsula in years two through four of exhibiting. The jump is significant — roughly 2.2× the budget for 2× the footprint — but it unlocks meaningful capabilities: a private meeting nook, integrated product display, a dedicated demo station separate from the welcome counter, and the visual hierarchy of a 20ft hero wall.































